Jesse's Barbershop Case Study

Identity design

Marketing

Website Design

Merch Design

Jesse’s Barbershop, a local barbershop in a competitive area, lacked a strong brand identity and struggled to attract consistent foot traffic. They partnered with me to create a comprehensive brand and digital strategy that would elevate their presence and drive customer growth.

Challenges

Jesse’s Barbershop faced the challenge of establishing a brand from scratch. Without a logo or brand identity, they struggled to create a memorable presence. Their online visibility was limited, hindering their ability to attract local customers, and they needed a strategy to increase foot traffic to their physical location.

Strategy

To address these challenges, I implemented a comprehensive strategy that included creating a unique logo and brand identity, designing and developing a professional website optimized for local search, and implementing on-page SEO. 

I also built a blog and published targeted articles to attract local customers and establish authority. To drive immediate traffic, I ran targeted Google Ads lead generation campaigns. Additionally, I designed branded merchandise to enhance brand visibility and customer loyalty.

Results

The implemented strategies resulted in a strong and recognizable brand identity, increased online visibility, and improved search engine rankings. This led to increased foot traffic to the barbershop and the generation of leads through targeted Google Ads campaigns. The branded merchandise also enhanced brand loyalty.

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