Designing and shipping a proprietary SEO reporting dashboard from initial concept to 32 active agencies.
Role: Product Design (UI/UX), Frontend Development, Product Strategy
Stats: 32 Agency Clients onboarded, 50% Reduction in manual reporting time, 100% Platform adoption rate
Context
SEO agencies often struggle with “data sprawl.” They have tools for keywords, backlinks, and traffic, but no single source of truth to show clients their ROI. Comma was built to bridge that gap by aggregating complex data into a simplified, beautiful dashboard.
Problem
Existing SEO reporting tools were either too expensive for mid-sized agencies or too technical for the end clients to understand. The challenge was to build a product that felt enterprise-grade yet intuitive enough for a business owner to scan in 30 seconds.
Designed a unified interface that pulls from multiple APIs to present a cohesive growth narrative.
Built a flexible UI system allowing agencies to skin the dashboard with their own branding.
Budgeting
Designed a unified interface that pulls from multiple APIs to present a cohesive growth narrative.
